Download E-books To Serve God and Wal-Mart: The Making of Christian Free Enterprise PDF

By Bethany Moreton

In the many years after global warfare II, evangelical Christianity nourished America’s devotion to unfastened markets, unfastened alternate, and loose company. The background of Wal-Mart uncovers a posh community that united sunlight Belt marketers, evangelical staff, Christian company scholars, abroad missionaries, and free-market activists. throughout the tales of individuals associated via the world’s biggest company, Bethany Moreton indicates how a Christian provider ethos powered capitalism at domestic and abroad.

While business the US was once outfitted by way of and for the city North, rural Southerners comprised a lot of the exertions, administration, and shoppers within the postwar carrier zone that raised the sunlight Belt to nationwide effect. those rookies to the industrial degree placed down the plough to take in the bar-code scanner with out ever passing throughout the meeting line. business tradition have been city, modernist, occasionally radical, usually Catholic and Jewish, and self-consciously foreign. Post-industrial tradition, against this, talked about Jesus with a drawl and of unions with a sneer, sang approximately Momma and the flag, and preached salvation during this international and the subsequent.

This notable biography of Wal-Mart’s international indicates how a Christian pro-business move grew from the ground up in addition to the pinnacle down, bolstering an fiscal imaginative and prescient that sanctifies company globalization.

The writer has assigned her royalties and subsidiary gains to Interfaith employee Justice ( and its neighborhood associate in Athens, GA, the commercial Justice Coalition (

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