Download E-books The Pricing and Revenue Management of Services: A strategic approach (Routledge Advances in Management and Business Studies) PDF

By Irene C.L. Ng

In an international of adjusting existence led to by means of new companies, know-how and e-commerce, this publication enters the world of up to date learn with specific topicality. Integrating either conception and genuine global practices, Ng advances the most recent suggestions in pricing and profit administration for prone in a language that's valuable, prescriptive and but thought-provoking.

The first a part of the publication discusses the customer as a person, proposing the thoughts at the back of what motivates buy and the position of fee in the motivation. the second one half discusses the client in mixture, investigating complex call for, rate discrimination and segmentation in provider. Ng’s target is to supply a strategic advisor to extend profit in prone, drawing from numerous disciplines, while preserving a powerful advertising and marketing slant. Grounding the booklet on real examine in companies, Ng is eager to focus on how the suggestions and theories of pricing process will be mixed and utilized virtually in a fashion that's effortless to learn and stimulating.

This e-book can be of a lot curiosity to pros and lecturers alike, in particular for managers within the carrier and as a textual content for government education programmes. it can even be an invaluable supplementary textual content for college kids engaged with advertising and marketing and profit and operations administration in prone.

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