Download E-books Narrative and Numbers: The Value of Stories in Business (Columbia Business School Publishing) PDF

How can a firm that hasn't ever became a revenue have a multibillion buck valuation? Why do a little start-ups allure huge investments whereas others don't? Aswath Damodaran, finance professor and skilled investor, argues that the ability of tale drives company price, including substance to numbers and persuading even wary traders to take dangers. In company, there are the storytellers who spin compelling narratives and the number-crunchers who build significant types and money owed. either are necessary to good fortune, yet basically via combining the 2, Damodaran argues, can a enterprise convey and maintain value.

Through a number of case stories, Narrative and Numbers describes how storytellers can higher contain and narrate numbers and the way number-crunchers can calculate extra ingenious types that stand up to scrutiny. Damodaran considers Uber's debut and the way narrative is vital to knowing diversified valuations. He investigates why Twitter and fb have been valued within the billions of greenbacks at their public choices, and why one (Twitter) has stagnated whereas the opposite (Facebook) has grown. Damodaran additionally appears at extra verified company versions akin to Apple and Amazon to illustrate how a company's historical past can either increase and constrain its narrative. and during Vale, an international Brazil-based mining corporation, he exhibits the effect of exterior narrative, and the way nation, commodity, and foreign money can form a company's tale. Narrative and Numbers unearths the advantages, demanding situations, and pitfalls of weaving narratives round numbers and the way you can most sensible try a story's plausibility.

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