Download E-books Eye Tracking Methodology: Theory and Practice PDF

By Andrew T. Duchowski

This booklet makes a speciality of video-based, corneal-reflection eye trackers – the main commonly to be had and cheap kind of process, and takes a glance at a couple of fascinating and hard purposes in human components, collaborative platforms, digital truth, advertising and marketing and advertising.

The 3rd variation has been generally revised and prolonged, and comprises new chapters on calibration accuracy, precision and correction; complicated eye circulate research; binocular eye circulation research; functional gaze analytics; layout; GIS.

Opening with important history details, together with an creation to the human visible procedure and key concerns in visible notion and eye circulate, the writer then surveys eye-tracking units and gives a close advent to the technical standards important for fitting a process and constructing an software program.

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