Download E-books Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR in Practice) PDF

By Andrew Griffin

Corporate leaders recognize that popularity is their most crucial asset. yet, is popularity adequately understood, proactively controlled and guarded from in all probability destructive matters and crises? Andrew Griffin seems to be at the place the hazards to attractiveness come from and indicates how agencies can are expecting, hinder and get ready. He offers counsel on the right way to devise issue-resolution innovations, reply to fast-moving crises and recuperate acceptance. Drawing on a various variety of case reviews the e-book offers functional recommendation in addition to perception and analysis.

An skilled expert in procedure and main issue administration, Griffin argues that crises and matters desire cautious conversation ideas, but additionally artistic decision-making, potent team-work, and decisive leadership.

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