Download E-books Advanced Technologies Management for Retailing: Frameworks and Cases PDF
The software of complex applied sciences to indicate of sale structures is a promising and comparatively unexplored box of analysis, particularly whilst contemplating the advent of electronic content material and applied sciences permitting shoppers to have interaction with items in new methods. Many e-retailers already take advantage of the possibilities provided via interactive applied sciences, equivalent to 3D digital versions, so that it will increase shoppers buying event. Their use in shops, although, continues to be constrained. the improvement and use of recent purchasing assistants for helping and influencing shoppers in the course of their procuring event performs a key function for either shops and researchers.
Advanced applied sciences administration for Retailing: Frameworks and Cases contributes to our knowing of purposes of latest applied sciences and their influence at the layout and improvement of aspect of sale structures and on shoppers' habit. This quantity covers a wide range of subject matters that give a contribution to knowing shoppers' habit in new computer-aided retailing environments, and the way this impacts procuring habit whereas delivering invaluable wisdom at the administration of those new applied sciences and at the administration of the electronic contents as a competent educating source for academics and researchers.
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